Easy Guide to SEO Myths for New Business Owners in Kerala

Myths are false beliefs or ideas that have been widely held by people for ages. These misconceptions and exaggerations of truth are found in every field, and SEO is no exception. As a new business owner in Kerala stepping into the world of digital marketing, you are likely to encounter several SEO myths that promise to boost your business. Many of these myths are commonly followed in the hope that they will increase visibility and drive more traffic. However, blindly believing them can do more harm than good. As an experienced SEO Company in Kerala, we aim to decode these myths and provide you with a clear understanding of the actual facts, helping businesses make informed decisions and grow effectively.

SEO Myths- Image Source: printzeal

_{Myth No. 1: SEO Is a One-Time Task}

Once a website is optimized then the work is done. This is a common misconception that SEO is a one time task and it does not need to be followed up. 

The reality is that SEO is a continuous process. It needs to be checked on and optimized often to stay relevant in the competitive digital market. Search algorithms change from time to time and to stay relevant with this update, SEO needs to be optimized regularly. Content needs to be updated regularly according to the changes in the industry trends. Your competitors will evolve throughout the years and to get an edge in the competition, you need to constantly update the website and its contents.

_{Myth No. 2: More Keywords Mean Better Rankings}

Keywords are one of the main components that help your website rank in search engines. It is one of the most important SEO techniques. However, there is a false belief that stuffing the website and content with keywords helps boost SEO. There is a common misunderstanding that keyword stuffing can help the search engines understand the relevance of your page to the searcher’s query.

In reality, stuffing with keywords can have a negative impact on SEO. It can adversely affect the search engine rankings. Keyword stuffing is considered as a black hat SEO technique, which means an unethical SEO practice. Keywords should be placed naturally in the content instead of stuffing.

_{Myth No. 3: SEO Guarantees Immediate Results}

The next myth is that SEO delivers quick success. There are even some agencies that guarantee you immediate results through SEO strategies. However these agencies should be avoided. To deliver fast results they might be into using unethical strategies.

SEO is a long process and it involves various strategies like keyword research, link building, etc. if you are a new business deploying the SEO strategies, it might take months before you get to see the actual results. Patiently wait for SEO to uncover its magic.

Also Read: How to Identify the Best SEO Company in Kerala?

_{Myth No. 4: Only Ranking #1 Matters}

If you’re not #1 on Google, your SEO isn’t working.This is a common notion that is held by many that only rank one matters. 

Rankings are significant in boosting the website visibility. However, ranking on the first three or even on the first page can be significant in driving traffic to the website. Beyond rankings there are other factors that influence the conversions such as the website design, the user experience and the content quality. High rankings may attract visitors to your website but there are other factors that drive actual conversions.

_{Myth No. 5: Backlinks from Any Site Will Help}

Any backlink is a good backlink is a misconception. Backlinks are an important SEO factor that helps boost the website. 

How to Analyze Backlink- Image Source: competitors.app

When it comes to backlinks, quality matters more than quantity. Backlinks from trustworthy and reputable sites are valuable rather than multiple links from untrustworthy sites. Acquiring multiple links from any irrelevant website can lead to search engines to think that your website is engaging in unhealthy SEO practices like buying links and it can potentially lead to your site getting penalties or can affect the site rankings.

_{Myth No. 6: Social Media Doesn’t Affect SEO}

Social media has no impact on search rankings is yet another myth. Though social media has no direct impact on ranking factors, it can indirectly affect SEO. 

Sharing content on social media helps increase visibility and drive traffic to the website. Social media profiles also rank in search engine result pages, which help boost the brand presence. So even though it doesn’t directly affect the SEO rankings, it can significantly improve the SEO strategy and be helpful in building brand awareness.

_{Myth No. 7: Mobile Optimization Is Optional}

Another myth is that SEO is all about desktop experience. It’s a misconception that mobile optimization is only an optional thing and it does not have an impact on SEO. 

In reality mobile optimization does matter. Search engines like Google use mobile first indexing. Google ranks your web pages based on its performance on mobile versions. So it is necessary that you optimize your web pages not only for desktop sites but also for all kinds of devices. Responsive sites can improve the user experience and also impact your search engine rankings.

Also Read: Local SEO for Small Businesses in Kerala: A Complete Guide

_{Myth No. 8: More Pages Automatically Mean Better SEO}

Adding lots of pages will improve rankings is yet another myth involving SEO. When it comes to search engines the priority is given to quality over quantity. 

Creating duplicate pages or pages with low quality content can negatively affect the SEO and page rankings. You must focus on creating high quality, relevant content. A few pages with quality content is far better than a website with a lot of unnecessary pages with low quality content. 

_{Myth No. 9: You Don’t Need SEO If You Run Ads}

Paid ads eliminate the need for SEO is another notion that is not true. Paid ads can drive traffic to your website however, the results stop once the budget ends. 

The Role of cost Effectivness in Busines Succes-Image Source: Faster Capital

SEO is a long term process and it drives traffic to your website and enhances long term visibility. Replying on paid ads alone can cost you a lot, instead of this putting in consistent effort in organic SEO techniques can help improve rankings and returns over time. Both paid ads and SEO are useful techniques to improve site traffic and drive conversion.

_{Myth No. 10: DIY SEO Is Enough for Business Growth}

You can handle SEO entirely on your own. This is not entirely wrong, however, SEO is a complex process and it is better to seek the help of a digital marketing agency like dExito branding to effectively implement SEO strategies and manage your site.

These agencies can help you with creating an effective content strategy and manage your SEO audits. As a new business owner, you might be clueless about various SEO techniques and expert agencies can guide you through these SEO strategies effectively. 

_Conclusion

New business owners can be misled by these SEO myths. This can lead to new businesses in Kerala employing spammy and bad SEO practices and destroying their online visibility. Understanding what’s true and what’s not, especially with the rise of AI in SEO, can help you develop a strong and lasting digital presence.

dExito Branding is a leading Digital Marketing Agency in Kerala, offering expert SEO services and data-driven strategies to help businesses grow. As a trusted Performance Marketing Agency in Kerala, we focus on delivering measurable results that boost your digital success and build a strong online presence. Contact us today to stand out in the digital space.