What is Programmatic SEO? A Beginner’s Guide for Businesses in Kerala
In a tough, competitive marketplace like that of Kerala’s, businesses are looking for new trends to dominate the online platforms. Traditional SEO methods have been widely used by businesses to achieve online success. However, traditional SEO takes time and effort. Here is where we can use programmatic SEO. Programmatic SEO offers a faster and scalable approach. Creating hundreds or thousands of web pages for targeted keywords might take a lot of time and effort. However, using Programmatic SEO, you can create thousands of web pages automatically using pre-made templates, data, and rank them for specific keywords. Partnering with an experienced SEO Company in Kerala can help businesses make the most of this approach. This beginner’s guide explains what Programmatic SEO is, how it works, and the easy steps to get started.
What is Programmatic SEO
Programmatic SEO is the process of creating a large number of web pages that are optimized for SEO using automation. These pages are created using data from the database and templates. It also helps drive traffic to the website. Here, each page is optimized for a unique keyword, but they have a common template. This saves time from writing content for multiple pages.
How Programmatic SEO Works
Programmatic SEO has three main components: template, data, and automation tool. These help in creating a large number of web pages that are optimized. Businesses start by searching the keywords and identifying the search intent of their target audience. Then they gather data related to their industry. This data is then connected to a template that contains placeholders for various information.
Using automation, you can create thousands of web pages that are optimized for specific keywords. These pages can be further optimized for meta-titles, descriptions, and internal linking. This ensures the ranking of the pages on search engines to maintain quality. The pages should not be merely for search engines whereas they should provide quality. Programmatic SEO helps businesses improve their online presence in the competitive digital space.
Also Read: Advantages and Disadvantages of SEO for Real Estate Businesses in Kerala
Benefits for Businesses in Kerala
One of the important benefits of Programmatic SEO for businesses in Kerala is their massive reach. With Programmatic SEO, a business can rank for several keywords. For example, a travel business could create several different variations without creating each page manually. Another major advantage is saving a lot of time. Creating pages manually can take a lot of time and effort. However, with a pre-designed template and data, businesses can create thousands of pages using Programmatic SEO. This makes the whole process much faster. It is also cost-effective. The initial process may require some investment in tools and expertise. However, updating the system can be cheaper than hiring writers to create separate pages. Finally, local targeting is another benefit for businesses in Kerala. Audience searches for location-specific keywords such as best resorts in Wayanad or MBA colleges in Kerala. With Programmatic SEO, you can create pages that are customized for each search query. This improves the visibility and also there is a better chance of conversion.
Tools & Platforms to Use
In order to implement Programmatic SEO, you need the right tools. For businesses to start a website that requires no coding, website builders such as Wix or WordPress can be used. Data can be stored in platforms like Google Sheets or Notion. This can be linked to the website templates. There are also specialized Programmatic SEO tools such as Sheet2Site which converts Google Sheets into websites and Surfer SEO which helps optimize generated pages. For keyword analysis and performance tracking, tools such as SEMrush and Ahrefs can be used. There are plugins available on WordPress such as Yoast which can be used for on-page optimization.
Things to Watch Out For
There are several downsides for programmatic SEO. One of such problem is duplicate content or thin content. If the same content keeps on repeating on every pages, that would negatively affect the page rankings. Search engines reward original and quality content. User experience might be hampered while implementing programmatic SEO. If the pages are designed for search engines, that might negatively affect the customer experience. If the content is of low quality or unhelpful, the user quickly leaves the site, which can increase the bounce rates. Another issue is low quality or incomplete data. If a site provides outdated contact details or wrong details, it will lead to losing trust among the audience. Finally, slow loading pages can lead to higher bounce rates. It should also be ensured that the pages are mobile-friendly and easy to navigate.
Also Read: Easy Guide to SEO Myths for New Business Owners in Kerala
Getting Started: A Step-by-Step Overview
If you are getting started with Programmatic SEO, you need to follow these given steps.
Keyword Research
Understand what your audience are searching for. Such as niche-related keywords, long-tail keywords, or location-specific keywords.
Collect data
Collect data that is related to your industry. If you are in the tourism industry, you need to collect a list of hotels. Or if you are in the real estate industry, you need to collect listings of real estate.
Create Database
You can use Google Sheets or Airtable to create database that contains all the information that is required to create pages.
Create webpages
Choose a platform that fits your technical skills. If you are using WordPress, you can use a plugin like WP All Import for page generation. You can also upload your Google Sheet to this plugin. After generating the pages, focus on optimizing them with metadata, images, and internal linking.
Track and refine
Track the pages performance and understand which keywords are ranking the most and also find the areas that needs refinement.
Conclusion
For businesses seeking to scale their online visibility, programmatic SEO has become a necessity. For Kerala-based industries such as tourism, real estate, or educational industry, programmatic SEO can be used effectively. By using programmatic SEO tools, and focusing on keywords and quality, businesses in Kerala can dominate the search results. Programmatic SEO can give you an edge in Kerala’s highly competitive online marketplace.
dExito Branding is a leading Digital Marketing Agency in Kerala offering expert SEO, performance marketing, and creative brand solutions to help businesses grow. We are also a trusted Branding Agency in Kerala delivering impactful strategies to boost your visibility and build a strong brand presence.
Salmanul Faris, Founder of dExito Branding, is a seasoned Performance Marketing Expert with over 8 years of experience in Google Ads and Meta Ads. He specializes in helping businesses across India and the GCC achieve measurable growth through data-driven marketing strategies. Amidst his dynamic role at dExito, he shares insights on the latest trends in digital marketing and performance marketing, helping brands stay ahead in the competitive digital landscape